Rules of Engagement: Customers, Kits & Cross-Promotion

Rules of Engagement: Customers, Kits & Cross-Promotion

Written By:

Rebecca Moser, Marketing Specialist

November 30, 2018

Customer Engagement is not a new concept, but as of late, it has been a hot topic in every industry. The constant conversation that exists between companies and customers is becoming more and more important – and accessible – than ever. In order to keep that conversation going, brands have to listen to what consumers want. On the flip side, those same consumers have to feel compelled enough to participate in that same conversation. As you can see, this new wave of engagement requires some extra effort from both parties, but what can companies do to encourage that kind of participation from their target audience?

July 31, 2018
July 31, 2018

Written By:

Grae Warren, Graphic Designer

Online learning is evolving at the speed of light—or at least at the speed of the internet. That’s why it’s important to keep up with the new ways today’s students learn and the increasing role of technology in education. But education no longer pertains to children, in the classroom of life, adults and children alike are on a constant learning continuum. Technology and education have never been more synonymous than they are today.

April 30, 2018
April 30, 2018

Written By:

Rebecca Moser, Marketing Specialist

If there is one word that we in the water conservation world dread the most, it’s the “D” word. You’ve undoubtedly heard the term; it’s on every news channel from local to national and even international stations as soon as those hot summer months hit the forecast. You know, those months where the lush green landscapes we love to play in are being threatened by the crispy brown edges that signify a lack of moisture. The same months where the lakes we count on for a refreshing swim start to lose their springtime high water levels. Maybe you already know where I’m going with this, but if you’re not getting warm yet, let me help. The “D” word that I’m referring to, one of the largest topics of conversation during those high-temperature...

March 09, 2018
March 09, 2018

Written By:

Diane Sumner, Education Director

When you step into the classroom of today, you readily witness the evidence of technology. From kindergarten to college, the learning environment is surrounded by electronic teaching and learning devices. Students have the ability to learn about the complexities of energy and water conservation from their home or classroom.

July 10, 2017
July 10, 2017

Written By:

Darell Lauridsen, IT Manager

The term “engagement” seems to have landed itself onto this decade’s list of popular buzzwords. Whether it is in business or in our daily lives, the term is used (and used often) to describe how we interact with a brand, product or concept.

 

At its core, the term is used to describe the model of how information is passed back and forth between a provider and a consumer, as opposed to information being projected at a consumer with zero reciprocation.

August 01, 2016
August 01, 2016

Written By:

Kristi Longballa, Marketing Manager

Surely, a working Energy Efficiency Education Program relies on the numbers: data, reporting, cost effectiveness, forecasting. A winning formula based on proven math, right? The answer may surprise you.

 

November 19, 2015
November 19, 2015

Written By:

Larry Weight, President

What’s in the secret sauce? What’s your recipe to success? Simply, what sets you apart and keeps your business afloat?

 

The energy efficiency arena is a competitive one – faced with different market challenges and aggressive goals. Resource Action Programs® (RAP) shares the space with leading implementers, like our expert partner, Franklin Energy. Still, we exist and thrive in our own aisle.

May 22, 2015
May 22, 2015

Written By:

Jim Heier, Vice President of Business Development

We see it and utter it so often, “Our youth are like sponges, soaking up knowledge and absorbing everything around them.” Student government. Martial arts. Drama club. Soccer. Music lessons. No matter if it’s interscholastic or intramural activities, they are learning, doing…and sharing their experiences (1).