Rules of Engagement: Customers, Kits & Cross-Promotion

Rules of Engagement: Customers, Kits & Cross-Promotion

Written By:

Rebecca Moser, Marketing Specialist

November 30, 2018

Customer Engagement is not a new concept, but as of late, it has been a hot topic in every industry. The constant conversation that exists between companies and customers is becoming more and more important – and accessible – than ever. In order to keep that conversation going, brands have to listen to what consumers want. On the flip side, those same consumers have to feel compelled enough to participate in that same conversation. As you can see, this new wave of engagement requires some extra effort from both parties, but what can companies do to encourage that kind of participation from their target audience?

Rebecca Moser

Rebecca Moser

Most commonly known by her co-workers, family, and friends as Becky, RAP’s lead Marketing Specialist is a creative and ambitious young professional with expertise in strategic communication and branding. She supports RAP’s business development and marketing objectives with her keen eye for aesthetics and adds a flair of conversation to her writing, making the Energy Efficiency content she is responsible for developing more relatable to the masses. Becky holds a Bachelor’s degree in Psychology and will soon be graduating with a Master’s degree in Journalism, making her a nearly two-time alumna of the University of Nevada, Reno. When she is not assisting the Marketing team at RAP, you can find her spending time with her friends and family, participating in various community organizations, attending spin classes, or exercising her creative skillset through her personal blog and other passion projects.

Blog Posts by Rebecca Moser

November 30, 2018

Customer Engagement is not a new concept, but as of late, it has been a hot topic in every industry. The constant conversation that exists between companies and customers is becoming more and more important – and accessible – than ever. In order to keep that conversation going, brands have to listen to what consumers want. On the flip side, those same consumers have to feel compelled enough to participate in that same conversation. As you can see, this new wave of engagement requires some extra effort from both parties, but what can companies do to encourage that kind of participation from their target audience?

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Featured Blog

Rules of Engagement: Customers, Kits & Cross-Promotion

Blog Posts by Rebecca Moser

April 30, 2018

If there is one word that we in the water conservation world dread the most, it’s the “D” word. You’ve undoubtedly heard the term; it’s on every news channel from local to national and even international stations as soon as those hot summer months hit the forecast. You know, those months where the lush green landscapes we love to play in are being threatened by the crispy brown edges that signify a lack of moisture. The same months where the lakes we count on for a refreshing swim start to lose their springtime high water levels. Maybe you already know where I’m going with this, but if you’re not getting warm yet, let me help. The “D” word that I’m referring to, one of the largest topics of conversation during those high-temperature months, is “Drought.” Cue the sprinkler system shutoffs.

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Featured Blog

Oh No, Not The “D” Word!

Recent Posts

April 30, 2018
April 30, 2018

Written By:

Rebecca Moser, Marketing Specialist

If there is one word that we in the water conservation world dread the most, it’s the “D” word. You’ve undoubtedly heard the term; it’s on every news channel from local to national and even international stations as soon as those hot summer months hit the forecast. You know, those months where the lush green landscapes we love to play in are being threatened by the crispy brown edges that signify a lack of moisture. The same months where the lakes we count on for a refreshing swim start to lose their springtime high water levels. Maybe you already know where I’m going with this, but if you’re not getting warm yet, let me help. The “D” word that I’m referring to, one of the largest topics of conversation during those high-temperature...